MERLOT II

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Determining Marketing Differences in International Consumer Corporations

A Learning Exercise for Determining Impact of International Companies
Comparison of two corporate websites for determining product classifications and marketing philosophy differences.Course:... see more
Author: Michael Rich
Date added: Mar 01, 2000 Last modified: May 16, 2000
About this Learning Exercise:
Type of Task: Individual, Student-centered, Supplemental activity
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