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for VALS Market Segmentation- Personality Traits and Consumer Behavior

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A comment for VALS Market Segmentation- Personality Traits and Consumer Behavior

by Deb Tech (Faculty)
Comment: I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the quiz - is quite beneficial....

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Used in classroom: yes
Date added: Feb 13, 2013

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