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MERLOT II

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Comments 1 - 2 shown of 2 results

A comment for BRANDS: A Marketing Game

Comment: I have used the BRANDS simulation for several years in a Marketing Seminar course and recommend it without reservation. It... see more
Author: Thomas Kanick (Faculty)
Date Added: Mar 05, 2001
About this comment:
Rating: 5 rating
Used in course: no

A comment for BRANDS: A Marketing Game

Comment: Since 1996, we have used BRANDS? as the foundation of an experiential marketing course in our undergraduate management... see more
Author: Katrina Zalatan (Faculty)
Date Added: Nov 11, 2000
About this comment:
Rating: 5 rating
Used in course: no
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