Anyone with sales experience can tell you that task significance is a huge and often-overlooked factor in motivating...
Anyone with sales experience can tell you that task significance is a huge and often-overlooked factor in motivating employees. The examples used in the podcast are relatively intuitive: safe cars and lifeguards save lives; scholarships provide life-changing experiences. But I would bet that your average bank employee or intern doesn't see what they provide as quite so significant. There are a great many other jobs out there (especially in marketing and finance right now) for which employees lack motivation because they are genuinely uncertain that they are providing something of value. And where, as the speaker in the podcast mentioned, there are some employees that are naturally motivated enough perform at high levels regardless of their perception of task significance, I suspect that they are a minority in non-executive employee groups. Greater focus on this aspect of motivation may yield surprising results.