Since 1996, we have used BRANDS? as the foundation of an experiential marketing course in our undergraduate management...
Since 1996, we have used BRANDS? as the foundation of an experiential marketing course in our undergraduate management program. BRANDS? is an exciting simulation that engages students in a surprisingly "real world" experience. It is also robust enough to be used in multiple sections, year after year. Instructors can vary many simulation variables to make each administration a unique challenge. Dr. Chapman also provides excellent support including student and instructor web sites. He is also available via e-mail and phone, and we have been delighted with his quick and friendly responses.Technical Remarks: Since output each "quarter" can be voluminous, we'd strongly recommend use of a laser printer to print student and instructor reports.