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MERLOT II

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Comments 1 - 4 shown of 4 results

A comment for VALS Market Segmentation- Personality Traits and Consumer Behavior

Comment: I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the... see more
Author: Deb Tech (Faculty)
Date Added: Feb 13, 2013
About this comment:
Rating: 4 rating
Used in course: yes

A comment for Communication Process

Comment: The graphics represent the communication process in an accurate manner. If used in a marketing class, a improvement may be an... see more
Author: Deb Tech (Faculty)
Date Added: Feb 13, 2013
About this comment:
Rating: 4 rating
Used in course: no

A comment for Competing on Price versus Service

Comment: This is a fun, quick excerpt of a popular program. It gives brief insight into this component of the sales process.
Author: Deb Tech (Faculty)
Date Added: Feb 13, 2013
About this comment:
Rating: 4 rating
Used in course: no

A comment for How Innovators Can Edge Established Competitors Out of the Market

Comment: This presentation clearly explains disruptive innovation - geared toward upper-level marketing/business students.
Author: Deb Tech (Faculty)
Date Added: Feb 13, 2013
About this comment:
Rating: 5 rating
Used in course: no
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