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Items 1 - 10 shown of 626 results

Author: University of Bristol
This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol,...
Type: Case Study
Date Added: Jul 08, 2000
Date Modified: Jun 21, 2012
MERLOT Classics
Peer Review 5 stars
Comments (7)avg: 4.86 stars
Personal Collections (89)
Learning Exercises (2)
Accessibility Info (none)

Author: Scott armstrong
This site contains information on developing and evaluating advertising campaigns, along with educational...
Type: Reference Material
Date Added: Mar 01, 2003
Date Modified: Jun 09, 2012
MERLOT Classics
Peer Review 5 stars
Comments (2)avg: 3.5 stars
Personal Collections (34)
Learning Exercises (none)
Accessibility Info (none)

Author: Unknown
This is an interactive exercise in which students study a movie theater and the five attributes that are...
Type: Simulation
Date Added: Jul 14, 2004
Date Modified: Jun 09, 2012
MERLOT Classics
Peer Review 4.75 stars
Comments (4)avg: 4.5 stars
Personal Collections (18)
Learning Exercises (none)
Accessibility Info (none)

Author: Louise Ripley
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where...
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Oct 13, 2012
MERLOT Classics
Peer Review 4.7 stars
Comments (2)avg: 4 stars
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Author: Terry Dugas
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material...
Type: Presentation
Date Added: Sep 24, 2001
Date Modified: Feb 14, 2012
 
Peer Review 5 stars
Comments (3)avg: 4.67 stars
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Author: The Aspen Institute Business and Society Program
CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating...
Type: Collection
Date Added: Dec 29, 2006
Date Modified: Mar 16, 2013
 
Peer Review 5 stars
Comments (1)avg: 3 stars
Personal Collections (12)
Learning Exercises (none)
Accessibility Info (none)

Author: Hosted and maintained by Ken McGraw, Mark Tew, and John E. Williams and the University of Mississippi
"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed...
Type: Simulation
Date Added: Nov 14, 2000
Date Modified: May 06, 2009
 
Peer Review 5 stars
Comments (2)avg: 5 stars
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Author: Irwin McGraw-Hill
This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. ...
Type: Drill and Practice
Date Added: Jun 20, 2001
Date Modified: Feb 25, 2013
 
Peer Review 4.9 stars
Comments (2)avg: 4 stars
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Author: Rob Stokes
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in...
Type: Open Textbook
Date Added: Aug 24, 2008
Date Modified: Jul 18, 2012
 
Peer Review 4.75 stars
Comments (1)avg: 4 stars
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (1)

Author: South-Western Publishing
This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by...
Type: Collection
Date Added: Aug 31, 2001
Date Modified: Nov 07, 2012
 
Peer Review 4.73 stars
Comments (3)avg: 3.67 stars
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)
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