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Items 1 - 10 shown of 35 results

Author: University of Bristol
This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol,...
Type: Case Study
Date Added: Jul 08, 2000
Date Modified: Jun 21, 2012
MERLOT Classics
Peer Review 5 stars
Comments (7)avg: 4.86 stars
Personal Collections (89)
Learning Exercises (2)
Accessibility Info (none)

Author: Rob Stokes
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in...
Type: Open Textbook
Date Added: Aug 24, 2008
Date Modified: Jul 18, 2012
 
Peer Review 4.75 stars
Comments (1)avg: 4 stars
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (1)

Author: Tim Berry
 This website has numerous business tutorials to help understand and or build a business. Current...
Type: Tutorial
Date Added: Nov 20, 2009
Date Modified: Aug 05, 2012
 
Peer Review 4.5 stars
Comments (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Author: Louise Ripley
Information about channels of distribution for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Sep 29, 2009
 
Peer Review 4.25 stars
Comments (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Author: Irvine Clarke
An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a...
Type: Reference Material
Date Added: Sep 21, 2001
Date Modified: Jun 08, 2006
 
Peer Review 4 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: John Burnett
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter...
Type: Open Textbook
Date Added: Dec 19, 2008
Date Modified: Nov 17, 2011
 
Peer Review 4 stars
Comments (none)
Personal Collections (9)
Learning Exercises (none)
Accessibility Info (1)

Author: Manuel A. Alonso
Digital Marketing Tools is an interactive technical note which introduces the students to the most...
Type: Reference Material
Date Added: Feb 09, 2009
Date Modified: Jul 30, 2011
 
Peer Review 4 stars
Comments (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Author: R.G. Chapman
This site provides links to a series of articles concerning Supply Chain Management. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Jan 26, 2009
 
Peer Review 3 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: Sue Godar
Web page is an assignment designed for marketing classes to help students understand the problems...
Type: Presentation
Date Added: Feb 24, 2000
Date Modified: Nov 12, 2003
 
Peer Review 3.1 stars
Comments (none)
Personal Collections (none)
Learning Exercises (3)
Accessibility Info (none)

Author: Malcolm McDonald
This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file,...
Type: Presentation
Date Added: Jul 24, 2004
Date Modified: Jan 04, 2011
 
Peer Review 2.25 stars
Comments (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)
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