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Author:
Jim Riley
This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of...
Type: Case Study
Date Added: Jul 01, 2007
Date Modified: Nov 26, 2012
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Author:
Dr. Roy Schwartzman
An interactive model of the communication process, based on the Shannon-Weaver components of...
Type: Animation
Date Added: Oct 07, 2003
Date Modified: Feb 13, 2013
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Author:
Louise Ripley
Information about segmentation for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Jul 30, 2011
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Author:
Gordon Bruner
This site contains Power Point slides for an entire Consumer Behavior class. The slides are well done...
Type: Presentation
Date Added: Nov 30, 2000
Date Modified: Nov 18, 2011
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Author:
Terry Dugas
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material...
Type: Presentation
Date Added: Oct 29, 2003
Date Modified: Jul 30, 2011
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Author:
tutor2u
This is a PowerPoint presentation that describes consumer products. Topics include classification of...
Type: Presentation
Date Added: Sep 01, 2007
Date Modified: Jul 30, 2011
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Author:
Terry Dugas
This is a module for a course in Issues in Culture and Society. Included at the site are Presentations,...
Type: Presentation
Date Added: Jul 16, 2008
Date Modified: Sep 29, 2012
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Author:
SRI Consulting Business Intelligence
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more...
Type: Quiz/Test
Date Added: Feb 03, 2008
Date Modified: Feb 13, 2013
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Author:
Georgia Scurletis
This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the...
Type: Drill and Practice
Date Added: Nov 15, 2004
Date Modified: Aug 11, 2011
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Author:
Consumers Against Supermarket Privacy Invasion and Numbering
This somewhat controversial site of a consumer organization is devoted to persuading people not to use...
Type: Reference Material
Date Added: Jul 14, 2004
Date Modified: Jun 02, 2011
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