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Author:
Lars Perner
This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce,...
Type: Presentation
Date Added: Oct 02, 2004
Date Modified: Aug 05, 2012
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Author:
Center for Strategic and International Studies
This lesson plan contains numerous activities for students to explore the spread of American culture...
Type: Drill and Practice
Date Added: Sep 02, 2005
Date Modified: Oct 20, 2011
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Author:
The Chartered Institute of Marketing
This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jul 30, 2011
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Author:
Center for Strategic and International Studies
This rich site by the Center for Strategic and International explores some of the especially sensitive...
Type: Reference Material
Date Added: Sep 02, 2005
Date Modified: Jun 01, 2010
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Author:
Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011
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Author:
Susan P. Douglas
These are 6 short cases that can be assigned to students in International Marketing. A paragraph...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 28, 2010
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Author:
Ilan Alon
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In...
Type: Case Study
Date Added: Sep 11, 2002
Date Modified: Apr 28, 2009
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Author:
Unknown
This is a set of 50 quizzes regarding behavior in other countries. Each quiz consists of 10 questions. ...
Type: Quiz/Test
Date Added: May 17, 2000
Date Modified: Dec 02, 2009
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Author:
TradePort
This is an interactive international trade tutorial that takes the student through the various stages of...
Type: Tutorial
Date Added: Aug 22, 2000
Date Modified: Jun 21, 2010
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Author:
Latimer Clark, Corp.
This website provides facts, figures and statistical data on geography, climate, people, religion,...
Type: Reference Material
Date Added: Sep 12, 2000
Date Modified: Sep 16, 2005
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