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Author:
Unknown
This is an interactive exercise in which students study a movie theater and the five attributes that are...
Type: Simulation
Date Added: Jul 14, 2004
Date Modified: Jun 09, 2012
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Author:
Tom Novak
This site presents two different interactive exercises using conjoint analysis, designing a movie...
Type: Tutorial
Date Added: Jun 20, 2001
Date Modified: Sep 09, 2009
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Author:
Biz Ed
This Bized site provides a lesson plan on the subject of market research and particularly the relevance...
Type: Drill and Practice
Date Added: Jul 23, 2004
Date Modified: Jul 30, 2011
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Author:
Gary Polson
This site contains a very detailed outline for conducting research on an industry. Of most value are the...
Type: Reference Material
Date Added: Sep 13, 2002
Date Modified: Dec 29, 2007
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Author:
Louise Ripley
Information about marketing research for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Jan 03, 2012
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Author:
SRI Consulting Business Intelligence
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more...
Type: Quiz/Test
Date Added: Feb 03, 2008
Date Modified: Feb 13, 2013
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Author:
Nigel Bradley
This article examines a selection of these tools. The tour makes a few observations on secondary and...
Type: Reference Material
Date Added: Nov 04, 2006
Date Modified: Dec 29, 2007
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Author:
Michelle Kunz
This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Jun 08, 2012
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Author:
globalEDGE
The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global...
Type: Presentation
Date Added: Jul 01, 2009
Date Modified: Jun 17, 2011
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Author:
Gary Polson
At this site, one can learn more about a company by examining and testing its products. Reviewing...
Type: Tutorial
Date Added: Sep 13, 2002
Date Modified: Dec 28, 2009
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