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Author:
Louise Ripley
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where...
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Oct 13, 2012
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Author:
Jerome A. Holst
This website provides a huge collection of advertising slogans, jingles and catchphrases from the past...
Type: Collection
Date Added: Apr 26, 2003
Date Modified: Jan 13, 2012
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Author:
Joey Katzen
The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At...
Type: Quiz/Test
Date Added: Apr 08, 2003
Date Modified: Jan 04, 2013
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Author:
BizEd
The concepts covered in 'An Overview of Business Online' are very large and no single resource can hope...
Type: Presentation
Date Added: Dec 28, 2005
Date Modified: Sep 07, 2011
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Author:
Robert Eliason, Carol Hamilton
This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines...
Type: Reference Material
Date Added: Apr 10, 2008
Date Modified: Jul 30, 2011
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Author:
Louise Ripley
Strategy material for principles of marketing.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Jul 30, 2011
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Author:
Dave Ingalls
Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search...
Type: Tutorial
Date Added: Sep 08, 2004
Date Modified: Aug 18, 2009
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Author:
Louise Ripley
Information about segmentation for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Jul 30, 2011
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Author:
Theresa Clarke
Step-by-step instructions on getting a website started in WordPress. It assumes that students have their...
Type: Assignment
Date Added: May 19, 2011
Date Modified: Mar 12, 2013
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Author:
Theresa Clarke
To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter...
Type: Assignment
Date Added: Jan 04, 2011
Date Modified: Aug 16, 2012
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