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Author:
Scott armstrong
This site contains information on developing and evaluating advertising campaigns, along with educational...
Type: Reference Material
Date Added: Mar 01, 2003
Date Modified: Jun 09, 2012
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Author:
Terry Dugas
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material...
Type: Presentation
Date Added: Sep 24, 2001
Date Modified: Feb 14, 2012
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Author:
Hosted and maintained by Ken McGraw, Mark Tew, and John E. Williams and the University of Mississippi
"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed...
Type: Simulation
Date Added: Nov 14, 2000
Date Modified: May 06, 2009
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Author:
Juan Luis Martínez, Teresa Serra
Interactive technical note with the purpose of enabling students to understand the importance of...
Type: Reference Material
Date Added: Feb 09, 2009
Date Modified: Jul 11, 2011
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Author:
Unknown
For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns....
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
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Author:
Carmen Abril Barrie
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to...
Type: Case Study
Date Added: Feb 09, 2009
Date Modified: Feb 22, 2011
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Author:
The Centre for Tobacco Control Research
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jun 24, 2008
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Author:
Michael R. Solomon, Amit Nizan, Lisa Duke Cornell
״This book is the first of its kind to teach advertising concepts by reverse engineering a real...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jan 07, 2013
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Author:
Mindgate Media
In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jul 11, 2012
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Author:
Media Awareness Network
This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin...
Type: Case Study
Date Added: May 04, 2002
Date Modified: Nov 17, 2008
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