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MERLOT II






        

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Materials 1 - 10 shown of 75 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer Reviews 5 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Cases on Ethics in Computing

This site provides links to three different cases that involve ethics in computing (Therac-25, Machado, and Huges Aircraft). ... see more
Material Type: Case Study
Author: Chuck Huff (and others)
Date Added: May 08, 2003 Date Modified: May 18, 2011
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About this material:
Peer Reviews 4.9 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Nov 17, 2008
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About this material:
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Intel vs. AMD Case Assignment

This is a case assignment that is prepared for a graduate strategy class. In addition to the assignment, there are links to... see more
Material Type: Case Study
Author: Joel H. Steckel
Date Added: Mar 19, 2003 Date Modified: Dec 01, 2008
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Best Practices Surveys

The Best Manufacturing Practices (BMP) Program is a unique, innovative technology transfer effort that improves the... see more
Material Type: Case Study
Author: Office of Naval Research
Date Added: Sep 02, 2002 Date Modified: Feb 06, 2009
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About this material:
Peer Reviews 4.1 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Case Study on Business Strategy

This Bized site provides a lesson plan for an investigation to analyze a major business in terms of its current strategic... see more
Material Type: Case Study
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Oct 07, 2009
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

E-Commerce Cases

This is the companion site to a book, but users are able to download three cases for free. Amazon.com - A Business History... see more
Material Type: Case Study
Author: Sandeep Krishnamurthy
Date Added: Oct 24, 2002 Date Modified: Jul 25, 2010
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
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