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Author:
Scott armstrong
This site contains information on developing and evaluating advertising campaigns, along with educational...
Type: Reference Material
Date Added: Mar 01, 2003
Date Modified: Jun 09, 2012
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Author:
Michelle Kunz
This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Jan 12, 2013
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Author:
Michelle Kunz
This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Apr 17, 2013
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Author:
Unknown
The Center for Retailing Education and Research, located in the Warrington College of Business...
Type: Reference Material
Date Added: Jun 03, 2008
Date Modified: Nov 25, 2008
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Author:
Michelle Kunz
This is an in-class activity used to demonstrate the life time value of customer satisfaction.
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Feb 21, 2013
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Author:
Michelle Kunz
This is an activity which demonstrated hemispherical lateralization.
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Apr 29, 2013
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Author:
Michelle Kunz
This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Jun 08, 2012
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Author:
Unknown
A 3-minute video on the concept of pyro-marketing, a strategy for successful marketing in today’s...
Type: Animation
Date Added: Jan 13, 2007
Date Modified: Nov 30, 2011
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Author:
Michelle Kunz
This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Jun 08, 2012
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Author:
Unknown
This site has a collection of advertising awards, including the CLIO, GBU (good, bad and the ugly), radio...
Type: Collection
Date Added: Nov 10, 2006
Date Modified: Nov 29, 2007
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