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MERLOT II






        

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Materials 1 - 10 shown of 26 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: Dec 02, 2013
Peer Review for material titled "Advertising Principles.com"
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About this material:
Peer Reviews 5 rating
User Rating 3.5 user rating
Discussion (2 Comments)
Personal Collections (36)
Learning Exercises (none)
Accessibility Info (none)

Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Oct 29, 2013
Peer Review for material titled "Supply Chain Management Simulation Activity"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer Reviews 5 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
Peer Review for material titled "David F. Miller Center for Retailing Education & Research"
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
Peer Review for material titled "Determining the Break-Even Point of Profit for a Campus Service"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
Peer Review for material titled "Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
Peer Review for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
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Personal Collections for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

PyroMarketing

A 3-minute video on the concept of pyro-marketing, a strategy for successful marketing in today’s fast-paced... see more
Material Type: Animation
Author: Unknown
Date Added: Jan 13, 2007 Date Modified: Nov 30, 2011
Peer Review for material titled "PyroMarketing"
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About this material:
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
Peer Review for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Advertising Educational Foundation Awards

This site has a collection of advertising awards, including the CLIO, GBU (good, bad and the ugly), radio Mercury, effies,... see more
Material Type: Collection
Author: Unknown
Date Added: Nov 10, 2006 Date Modified: Nov 29, 2007
Peer Review for material titled "Advertising Educational Foundation Awards"
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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