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MERLOT II






        

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Electronic Commerce: The Strategic Perspective (2nd ed.)

PDF documentThis exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The... see more
Material Type: Open Textbook
Author: Leyland F. Pitt, Richard T Watson, Pierre Berthon, George M. Zinkahn
Date Added: Oct 06, 2008 Date Modified: Jun 03, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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