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MERLOT II






        

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Materials 1 - 10 shown of 199 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Jan 16, 2014
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About this material:
Peer Reviews 5 rating
User Rating 4.88 user rating
Discussion (9 Comments)
Personal Collections (91)
Learning Exercises (2)
Accessibility Info (none)

CasePlace.org

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching materials... see more
Material Type: Collection
Author: The Aspen Institute Business and Society Program
Date Added: Dec 29, 2006 Date Modified: Mar 16, 2013
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About this material:
Peer Reviews 5 rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (12)
Learning Exercises (none)
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Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer Reviews 4.9 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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An Overview of Business Online

The concepts covered in 'An Overview of Business Online' are very large and no single resource can hope to cover all of these... see more
Material Type: Presentation
Author: BizEd
Date Added: Dec 28, 2005 Date Modified: Sep 07, 2011
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About this material:
Peer Reviews 4.75 rating
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Personal Collections (1)
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Arthur Andersen Case Studies in Business Ethics

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more
Material Type: Collection
Author: John Hooker
Date Added: Dec 28, 2006 Date Modified: Jan 28, 2014
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
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Break Even Analysis Tool

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more
Material Type: Simulation
Author: unknown
Date Added: Feb 06, 2008 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
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Personal Collections (2)
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Business Plan Guidelines

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Aug 10, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
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Personal Collections (1)
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