MERLOT Materials

Show results for

Filter by

1-24 of 342 results for: MERLOT Materials

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

Full of excellent educational resources in video format.

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more