MERLOT Materials

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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Full of excellent educational resources in video format.