MERLOT Materials

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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

Listing of the top 100 brands and their ranking.

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

Learn the top 10 areas of good customer services skills.

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more

Information about segmentation for an introductory marketing course.