MERLOT Materials

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter.

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of... see more

While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous... see more

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most... see more

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

This is an assignment for students to help market themselves. The assignment takes students through the job search... see more

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips... see more

Two exercises to help students practice using HTML tags to code a basic web page.

'With just a few taps, you can manage your lists, add new subscribers, send campaigns, and view your reports. Create a... see more

'Salesforce1 is a brand new way to experience Salesforce from any device and brings all your Chatter, CRM, custom apps,... see more

'Salesforce1 is a brand new way to experience Salesforce from any device and brings all your Chatter, CRM, custom apps,... see more