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MERLOT II






    

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Materials 1 - 10 shown of 12 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Apr 07, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.9 average rating
User Rating 4.9 user rating
Discussion (11 Comments)
In (93)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (2)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Discussion (none)
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 02, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Conservas La Costa

A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students... see more
Material Type: Case Study
Author: Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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