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Items 1 - 10 shown of 14 results

Author: University of Bristol
This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol,...
Type: Case Study
Date Added: Jul 08, 2000
Date Modified: May 17, 2013
MERLOT Classics
Peer Review 5 stars
Comments (7)avg: 4.86 stars
Personal Collections (90)
Learning Exercises (2)
Accessibility Info (none)

Author: Carmen Abril Barrie
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to...
Type: Case Study
Date Added: Feb 09, 2009
Date Modified: Feb 22, 2011
 
Peer Review 4.75 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: , USC Marshall School of Business
Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from...
Type: Case Study
Date Added: Apr 28, 2009
Date Modified: Sep 14, 2010
 
Peer Review 4.75 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: The Chartered Institute of Marketing
This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jul 30, 2011
 
Peer Review 4.5 stars
Comments (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Author: Council of Logistics Management
The Council of Logistics Management is a non-profit professional organization for anyone interested in...
Type: Case Study
Date Added: Jul 14, 2004
Date Modified: Oct 31, 2008
 
Peer Review 4 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011
 
Peer Review 4.75 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Teresa Serra, Claire Bastien
This interactive case study has been developed for students to apply their knowledge about how to develop...
Type: Case Study
Date Added: Aug 23, 2010
Date Modified: Jun 02, 2011
 
Peer Review 4.5 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Christine Whittemore
A reference for case studies and ideas about brands using social media.
Type: Case Study
Date Added: Oct 03, 2011
Date Modified: Oct 03, 2011
 
Peer Reviews (not reviewed)
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Juan Luis Martinez
A practical case about the sizing of the sales force. The multimedia case involves a set of templates...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jul 14, 2009
 
Peer Reviews (not reviewed)
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Manuel Alonso, Maria Luisa Mendez
The case study tells the start up of a new music platform for live concerts on the Internet. The real...
Type: Case Study
Date Added: Jul 17, 2012
Date Modified: Jul 17, 2012
 
Peer Reviews (not reviewed)
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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