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MERLOT II






        

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Materials 1 - 10 shown of 30 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Apr 07, 2015
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Peer review 5 rating
Peer Reviews 5 rating
User review 4.9 average rating
User Rating 4.9 user rating
Discussion (11 Comments)
In (92)  Bookmark Collections
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Learning Exercises (2)
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Taming the Mighty Migraine Case Study

This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of the... see more
Material Type: Case Study
Author: JoAnn Gonzalez-Major
Date Added: Sep 09, 2005 Date Modified: Mar 14, 2013
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Feb 24, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketing and Advertising Case Studies

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more
Material Type: Case Study
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Mar 02, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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