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MERLOT II






    

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Materials 1 - 10 shown of 29 results

Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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marketing y publicidad

revista de publicidad y marketing orientada al mercado.
Material Type: Case Study
Author: Unknown
Date Added: Jan 04, 2012 Date Modified: Jan 04, 2012
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Reviewed by members of Editorial board for inclusion in MERLOT.
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 07, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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SEO Şirketi

SEO is an acroynm for Search Engine Optimization which is implemented to have high organic rankings on Google search engine. see more
Material Type: Case Study
Author: Hazar Umutay
Date Added: Jun 24, 2011 Date Modified: Feb 28, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Rediseño de Procesos de Negocios

Rediseño de Procesos de Negocios de un área de Servicio al Cliente y la construcción de una Herramienta TI de apoyo a la... see more
Material Type: Case Study
Author: Gabriel Zurita
Date Added: Aug 11, 2010 Date Modified: Jan 12, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 4.5 average rating
User Rating 4.5 user rating
Discussion (3 Comments)
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Conservas La Costa

A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students... see more
Material Type: Case Study
Author: Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Paradores

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of uncertainty... see more
Material Type: Case Study
Author: Marketing Area
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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