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MERLOT II






        

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Materials 1 - 10 shown of 16 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Nov 17, 2008
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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Personal Collections (6)
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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