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MERLOT II






        

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Materials 1 - 10 shown of 45 results

Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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About this material:
Peer review 4.73 rating
Peer Reviews 4.73 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (3 Comments)
In (14)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (7)  Bookmark Collections
Course ePortfolios (none)
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
Course ePortfolios (none)
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
Course ePortfolios (none)
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
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Discussion (none)
In (1)  Bookmark Collections
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Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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