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MERLOT II






        

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Materials 1 - 10 shown of 46 results

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: May 05, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Mar 06, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Sales Presentation Techniques

This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the corporate ladder you’ll... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Apr 11, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Handling Objections in Sales

״If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. How can... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Jun 20, 2012
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Peer review 4 rating
Peer Reviews 4 rating
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Making It in Public Relations

״In this book the author explains how the business of public relations works and suggests the best career paths to follow.... see more
Material Type: Open Textbook
Author: Leonard Mogel
Date Added: Jun 29, 2011 Date Modified: Feb 19, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Negotiating Sales

This is a free textbook offered by BookBoon.״If you're going to be a top earner in the sales industry then effective... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 12, 2014
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Peer review 4 rating
Peer Reviews 4 rating
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Sales Management: Teamwork, Leadership and Technology

״Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more
Material Type: Open Textbook
Author: Charles M. Futrell
Date Added: Jun 29, 2011 Date Modified: Aug 13, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Basic Selling Skills

This is a free, online textbook offered by Bookboon.com. "If you’re going to be a top earner in the sales industry then... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Jun 18, 2012
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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An introduction to Business Research Methods

''This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more
Material Type: Open Textbook
Author: Sue Greener, Joe Martelli
Date Added: Feb 24, 2015 Date Modified: Mar 08, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Business Communication - Achieving Results

This is a free textbook offered by BookBoon.'What is effective communication and how can it be put into practice in business?... see more
Material Type: Open Textbook
Author: Lori Harvill Moore
Date Added: Sep 30, 2013 Date Modified: Mar 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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