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MERLOT II






    

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Materials 1 - 10 shown of 26 results

Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Mar 04, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (8)  Bookmark Collections
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David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
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In (5)  Bookmark Collections
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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Peer review 5 rating
Peer Reviews 5 rating
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Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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Peer review 4 rating
Peer Reviews 4 rating
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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Peer review 2 rating
Peer Reviews 2 rating
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12 Secrets of Effective Business Communication

Learn to communicate more effectively.
Material Type: Reference Material
Author: Alyssa Gregory
Date Added: Jun 18, 2012 Date Modified: Mar 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Apr 30, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Business Communication Teaching Resources

״Learn More" media items (more than 60 in all)  include carefully screened and selected online media, including videos,... see more
Material Type: Reference Material
Author: Thill, Bovee
Date Added: May 17, 2013 Date Modified: Mar 17, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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