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Author:
Scott armstrong
This site contains information on developing and evaluating advertising campaigns, along with educational...
Type: Reference Material
Date Added: Mar 01, 2003
Date Modified: Jun 09, 2012
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Author:
Louise Ripley
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where...
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 17, 2013
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Author:
Interbrand
This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was...
Type: Reference Material
Date Added: Jul 27, 2004
Date Modified: Apr 27, 2011
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Author:
Theresa Flaherty
This page contains several Excel spreadsheets which can be used as templates for other work in marketing...
Type: Reference Material
Date Added: Feb 19, 2003
Date Modified: Jul 19, 2009
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Author:
Robert Eliason, Carol Hamilton
This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines...
Type: Reference Material
Date Added: Apr 10, 2008
Date Modified: Jul 30, 2011
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Author:
Unknown
For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns....
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
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Author:
Louise Ripley
Strategy material for principles of marketing.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
All About Branding.com
This site is a collection of articles, aimed at marketing managers, but also useful for marketing...
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
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Author:
Louise Ripley
Information about segmentation for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
Unknown
The Center for Retailing Education and Research, located in the Warrington College of Business...
Type: Reference Material
Date Added: Jun 03, 2008
Date Modified: Nov 25, 2008
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