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MERLOT II






        

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Materials 1 - 10 shown of 18 results

Business Planning Tutorials

 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning... see more
Material Type: Tutorial
Author: Tim Berry
Date Added: Nov 20, 2009 Date Modified: Aug 05, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Personal Collections (2)
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Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more
Material Type: Tutorial
Author: Ángel María del Castillo Puente
Date Added: Feb 09, 2009 Date Modified: Jun 21, 2010
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Personal Collections (6)
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 09, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Customer-Driven Marketing

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: Jun 13, 2008
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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"17 Rules of the Road for CRM"

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more
Material Type: Tutorial
Author: ACCPAC
Date Added: Jan 12, 2007 Date Modified: Jun 16, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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