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MERLOT II






        

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Materials 1 - 10 shown of 32 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: May 05, 2014
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About this material:
Peer Reviews 5 rating
User Rating 4.88 user rating
Discussion (9 Comments)
Personal Collections (94)
Learning Exercises (2)
Accessibility Info (none)

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer Reviews 5 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Nov 17, 2008
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About this material:
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Taming the Mighty Migraine Case Study

This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of the... see more
Material Type: Case Study
Author: JoAnn Gonzalez-Major
Date Added: Sep 09, 2005 Date Modified: Mar 14, 2013
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About this material:
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
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