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MERLOT II






        

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Materials 1 - 10 shown of 71 results

CasePlace.org

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching materials... see more
Material Type: Collection
Author: The Aspen Institute Business and Society Program
Date Added: Dec 29, 2006 Date Modified: Mar 16, 2013
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About this material:
Peer Reviews 5 rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (12)
Learning Exercises (none)
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Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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About this material:
Peer Reviews 4.73 rating
User Rating 3.67 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
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Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: Jan 13, 2012
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
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Personal Collections (15)
Learning Exercises (1)
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Baruch College Digital Media Library

Full of excellent educational resources in video format.
Material Type: Collection
Author: Baruch College
Date Added: Jan 04, 2007 Date Modified: Aug 10, 2013
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
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Personal Collections (10)
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Arthur Andersen Case Studies in Business Ethics

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more
Material Type: Collection
Author: John Hooker
Date Added: Dec 28, 2006 Date Modified: Jan 28, 2014
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About this material:
Peer Reviews 4.75 rating
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Personal Collections (6)
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer Reviews 4.5 rating
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Personal Collections (4)
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer Reviews 4.4 rating
User Rating (not rated)
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Personal Collections (1)
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