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MERLOT II






        

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Materials 1 - 10 shown of 95 results

eMarketing: The Essential Guide to Online Marketing

Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Jun 01, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (3 Comments)
In (6)  Bookmark Collections
In (9)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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In (4)  Bookmark Collections
In (7)  Course ePortfolios
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: May 05, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Mar 10, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Mar 06, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Understanding Media and Social Culture – An Introduction to Mass Communication

This is a free textbook offered by Saylor Foundation.'Understanding Media and Culture: An Introduction to Mass... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Jan 09, 2013 Date Modified: Mar 06, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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The Market-led Organization

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more
Material Type: Open Textbook
Author: The Open University
Date Added: Feb 15, 2010 Date Modified: Apr 19, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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