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MERLOT II






        

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Materials 1 - 10 shown of 646 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Jul 26, 2014
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.89 average rating
User Rating 4.89 user rating
Discussion (10 Comments)
Personal Collections (94)
Learning Exercises (2)
Accessibility Info (none)

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: May 05, 2014
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (2 Comments)
Personal Collections (38)
Learning Exercises (none)
Accessibility Info (none)

Introductory Unit for Introductory Marketing MERLOT Classic

This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Feb 14, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.67 average rating
User Rating 4.67 user rating
Discussion (3 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

CasePlace.org

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching materials... see more
Material Type: Collection
Author: The Aspen Institute Business and Society Program
Date Added: Dec 29, 2006 Date Modified: Sep 01, 2014
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (none)

Psychology Experiments on the Internet

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding from... see more
Material Type: Simulation
Author: Hosted and maintained by Ken McGraw, Mark Tew, and John E. Williams and the University of Mississippi
Date Added: Nov 14, 2000 Date Modified: May 06, 2009
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (1)

Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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About this material:
Peer review 4.73 rating
Peer Reviews 4.73 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (15)
Learning Exercises (1)
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