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MERLOT II






        

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Materials 1 - 10 shown of 398 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Mar 17, 2015
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Peer Review for material titled "Advertising Literacy"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.67 average rating
User Rating 4.67 user rating
Discussion (3 Comments)
In (11)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (11)  Bookmark Collections
Course ePortfolios (none)
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Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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About this material:
Peer review 4.73 rating
Peer Reviews 4.73 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (3 Comments)
In (14)  Bookmark Collections
Course ePortfolios (none)
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
Course ePortfolios (none)
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The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
In (6)  Bookmark Collections
Course ePortfolios (none)
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Lesson Plan on Culture and Globalization

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world,... see more
Material Type: Drill and Practice
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Apr 02, 2015
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User Rating (not rated)
Discussion (2 Comments)
In (9)  Bookmark Collections
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Discussion (none)
In (4)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (7)  Bookmark Collections
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