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MERLOT II






        

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Materials 1 - 10 shown of 393 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Feb 14, 2012
Peer Review for material titled "Advertising Literacy"
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About this material:
Peer Reviews 5 rating
User Rating 4.67 user rating
Discussion (3 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer Reviews 4.9 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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About this material:
Peer Reviews 4.73 rating
User Rating 3.67 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)

Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (1)
Accessibility Info (none)

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer Reviews 5 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Lesson Plan on Culture and Globalization

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world,... see more
Material Type: Drill and Practice
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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About this material:
Peer Reviews 4.9 rating
User Rating (not rated)
Discussion (2 Comments)
Personal Collections (9)
Learning Exercises (none)
Accessibility Info (none)

Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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