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Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Feb 14, 2012
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Peer review 5 rating
Peer Reviews 5 rating
User review 4.67 average rating
User Rating 4.67 user rating
Discussion (3 Comments)
In (11)  Bookmark Collections
Course ePortfolios (none)
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Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer review 4.9 rating
Peer Reviews 4.9 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (11)  Bookmark Collections
Course ePortfolios (none)
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Great Ideas for Teaching Marketing

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. ... see more
Material Type: Collection
Author: South-Western Publishing
Date Added: Aug 31, 2001 Date Modified: Nov 07, 2012
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Peer review 4.73 rating
Peer Reviews 4.73 rating
User review 3.67 average rating
User Rating 3.67 user rating
Discussion (3 Comments)
In (15)  Bookmark Collections
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (8)  Bookmark Collections
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Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
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The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
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Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
In (6)  Bookmark Collections
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Lesson Plan on Culture and Globalization

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world,... see more
Material Type: Drill and Practice
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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Peer review 4.9 rating
Peer Reviews 4.9 rating
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Discussion (2 Comments)
In (9)  Bookmark Collections
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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