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Materials 1 - 4 shown of 4 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (3 Comments)
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Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Jan 09, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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