Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
Go to Partner Benefits
View material results for all categories
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

 
Materials 1 - 10 shown of 25 results

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "IKEA communication strategy"
User Rating for material titled "IKEA communication strategy"
Member Comments for material titled "IKEA communication strategy"
Bookmark Collections for material titled "IKEA communication strategy"
Course ePortfolios for material titled "IKEA communication strategy"
Learning Exercises for material titled "IKEA communication strategy"
Accessibility Info for material titled "IKEA communication strategy"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Mar 06, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "We the Media: Grassroots Journalism by the People, for the People"
User Rating for material titled "We the Media: Grassroots Journalism by the People, for the People"
Member Comments for material titled "We the Media: Grassroots Journalism by the People, for the People"
Bookmark Collections for material titled "We the Media: Grassroots Journalism by the People, for the People"
Course ePortfolios for material titled "We the Media: Grassroots Journalism by the People, for the People"
Learning Exercises for material titled "We the Media: Grassroots Journalism by the People, for the People"
Accessibility Info for material titled "We the Media: Grassroots Journalism by the People, for the People"
About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Guerrilla Marketing Lesson Plan"
User Rating for material titled "Guerrilla Marketing Lesson Plan"
Member Comments for material titled "Guerrilla Marketing Lesson Plan"
Bookmark Collections for material titled "Guerrilla Marketing Lesson Plan"
Course ePortfolios for material titled "Guerrilla Marketing Lesson Plan"
Learning Exercises for material titled "Guerrilla Marketing Lesson Plan"
Accessibility Info for material titled "Guerrilla Marketing Lesson Plan"
About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Advertising Slogans"
User Rating for material titled "Advertising Slogans"
Member Comments for material titled "Advertising Slogans"
Bookmark Collections for material titled "Advertising Slogans"
Course ePortfolios for material titled "Advertising Slogans"
Learning Exercises for material titled "Advertising Slogans"
Accessibility Info for material titled "Advertising Slogans"
About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Creativity in marketing communication"
User Rating for material titled "Creativity in marketing communication"
Member Comments for material titled "Creativity in marketing communication"
Bookmark Collections for material titled "Creativity in marketing communication"
Course ePortfolios for material titled "Creativity in marketing communication"
Learning Exercises for material titled "Creativity in marketing communication"
Accessibility Info for material titled "Creativity in marketing communication"
About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 04, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Media, Education, and the Marketplace"
User Rating for material titled "Media, Education, and the Marketplace"
Member Comments for material titled "Media, Education, and the Marketplace"
Bookmark Collections for material titled "Media, Education, and the Marketplace"
Course ePortfolios for material titled "Media, Education, and the Marketplace"
Learning Exercises for material titled "Media, Education, and the Marketplace"
Accessibility Info for material titled "Media, Education, and the Marketplace"
About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Media Planning"
User Rating for material titled "Media Planning"
Member Comments for material titled "Media Planning"
Bookmark Collections for material titled "Media Planning"
Course ePortfolios for material titled "Media Planning"
Learning Exercises for material titled "Media Planning"
Accessibility Info for material titled "Media Planning"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Pricing Policies, Quality, Adding Value and Advertising"
User Rating for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Member Comments for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Bookmark Collections for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Course ePortfolios for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Learning Exercises for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Accessibility Info for material titled "Pricing Policies, Quality, Adding Value and Advertising"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Feb 20, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Promotion, Advertising Agencies and the Media"
User Rating for material titled "Promotion, Advertising Agencies and the Media"
Member Comments for material titled "Promotion, Advertising Agencies and the Media"
Bookmark Collections for material titled "Promotion, Advertising Agencies and the Media"
Course ePortfolios for material titled "Promotion, Advertising Agencies and the Media"
Learning Exercises for material titled "Promotion, Advertising Agencies and the Media"
Accessibility Info for material titled "Promotion, Advertising Agencies and the Media"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Developing a Promotional Campaign"
User Rating for material titled "Developing a Promotional Campaign"
Member Comments for material titled "Developing a Promotional Campaign"
Bookmark Collections for material titled "Developing a Promotional Campaign"
Course ePortfolios for material titled "Developing a Promotional Campaign"
Learning Exercises for material titled "Developing a Promotional Campaign"
Accessibility Info for material titled "Developing a Promotional Campaign"
About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
RSS

Results page 1 of 3
2  3  Next Next Arrow
Jump to page