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MERLOT II






        

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Materials 1 - 10 shown of 32 results

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer Reviews 4.75 rating
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Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Peer Reviews 4.4 rating
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer Reviews 4.25 rating
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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About this material:
Peer Reviews 5 rating
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Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 04, 2014
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Peer Reviews 4 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 3.75 rating
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Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Peer Reviews 3.75 rating
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The Heart Attack Grill: Taking Truth in Advertising to its Extreme

At the Heart Attack Grill, patients order four-decker Quadruple-Bypass Burgers and unfiltered cigarettes from scantily clad... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jul 09, 2013
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About this material:
Peer Reviews 4.75 rating
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Use of Dual-Coding to Enhance Memory

In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to memorize long sequences... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jul 11, 2012
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About this material:
Peer Reviews 4.75 rating
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Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
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About this material:
Peer Reviews 4.5 rating
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