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Author:
Carmen Abril Barrie
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to...
Type: Case Study
Date Added: Feb 09, 2009
Date Modified: Feb 22, 2011
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Author:
Biz Ed
This Bized site provides a lesson plan to encourage students to look at new approaches to advertising...
Type: Drill and Practice
Date Added: Jul 23, 2004
Date Modified: Apr 26, 2011
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Author:
Unknown
AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive...
Type: Reference Material
Date Added: Sep 08, 2004
Date Modified: Jan 17, 2009
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Author:
Juan Luis Martínez, Teresa Serra
Interactive technical note with the purpose of enabling students to understand the importance of...
Type: Reference Material
Date Added: Feb 09, 2009
Date Modified: Jul 11, 2011
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Author:
Biz Ed
This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson...
Type: Drill and Practice
Date Added: Jul 23, 2004
Date Modified: Apr 26, 2011
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Author:
Mindgate Media
In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jul 11, 2012
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Author:
All About Milk
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy...
Type: Collection
Date Added: Jun 21, 2001
Date Modified: Feb 16, 2010
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Author:
Biz Ed
The Virtual Learning Arcade is a series of models and simulations on various economics and business...
Type: Simulation
Date Added: Jun 09, 2008
Date Modified: Mar 26, 2009
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Author:
Biz/ed - a JISC funded service.
A short lesson on getting your message across to customers through corporate communication.
Type: Presentation
Date Added: Dec 28, 2005
Date Modified: Jun 01, 2010
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Author:
Biz Ed
The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity...
Type: Simulation
Date Added: Jul 09, 2002
Date Modified: Jan 05, 2009
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