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MERLOT II






    

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Materials 1 - 5 shown of 5 results

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 10, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Jun 10, 2015
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Peer review 3 rating
Peer Reviews 3 rating
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