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Launch! Advertising and Promotion in Real Time

Author: Michael R. Solomon, Amit Nizan, Lisa Duke Cornell
״This book is the first of its kind to teach advertising concepts by reverse engineering a real...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jan 07, 2013

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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

Author: National Cancer Institute Multiple Authors
This guide outlines a process for developing publications for people with limited-literacy skills. The...
Type: Open Textbook
Date Added: Oct 07, 2008
Date Modified: Sep 24, 2011

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Guide to Managing Media and Public Relations in the Linux Community

Author: Sheldon Rose
This book "is intended for people who want to learn practical and cost-effective ways to raise the...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011

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How To Get Free Publicity

Author: Pam Austin, Bob Austin
״The book will help you open the door to powerful free publicity. This step-by-step manual takes you...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011

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In Defense of Advertising

Author: Jerry Kirkpatrick
״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011

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Media and Cultural Theory

Author: Stephen Hill, Bevis Fenner
This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook...
Type: Open Textbook
Date Added: Jan 12, 2011
Date Modified: Jan 12, 2011

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The Clock that Had no Hands

Author: Herbert Kaufman
״Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011

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Understanding Media and Social Culture – An Introduction to Mass Communication

Author: Jack Lule
This is a free textbook offered by Saylor Foundation.'According to Jack Lule, the world did not need...
Type: Open Textbook
Date Added: Jan 09, 2013
Date Modified: Jan 09, 2013

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