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MERLOT II






        

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Materials 1 - 10 shown of 15 results

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Feb 14, 2012
Peer Review for material titled "Advertising Literacy"
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Member Comments for material titled "Advertising Literacy"
Personal Collections for material titled "Advertising Literacy"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.67 average rating
User Rating 4.67 user rating
Discussion (3 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
Peer Review for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2006
Peer Review for material titled "Magazine Production"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
Peer Review for material titled "Developing a Promotional Campaign"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jun 13, 2011
Peer Review for material titled "Sex in Advertising"
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About this material:
Peer review 3.1 rating
Peer Reviews 3.1 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
Peer Review for material titled "Student Ad Book Presentations: How To Plan Advertising"
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
Peer Review for material titled "Creative Corporate Communication"
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Jan 25, 2011
Peer Review for material titled "Media and Culture"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (3 Comments)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Advertising Project Reference LIB740

Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive... see more
Material Type: Presentation
Author: Unknown
Date Added: Jul 01, 2008 Date Modified: Jul 01, 2008
Peer Review for material titled "Advertising Project Reference LIB740"
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Personal Collections for material titled "Advertising Project Reference LIB740"
Learning Exercises for material titled "Advertising Project Reference LIB740"
Accessibility Info for material titled "Advertising Project Reference LIB740"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Aug 09, 2005
Peer Review for material titled "Choosing Advertising Mediums"
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Learning Exercises for material titled "Choosing Advertising Mediums"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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