Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
Go to Partner Benefits
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 1 - 10 shown of 24 results

Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
Peer Review for material titled "Student Ad Book Presentations: How To Plan Advertising"
User Rating for material titled "Student Ad Book Presentations: How To Plan Advertising"
Member Comments for material titled "Student Ad Book Presentations: How To Plan Advertising"
Personal Collections for material titled "Student Ad Book Presentations: How To Plan Advertising"
Learning Exercises for material titled "Student Ad Book Presentations: How To Plan Advertising"
Accessibility Info for material titled "Student Ad Book Presentations: How To Plan Advertising"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

The Heart Attack Grill: Taking Truth in Advertising to its Extreme

At the Heart Attack Grill, patients order four-decker Quadruple-Bypass Burgers and unfiltered cigarettes from scantily clad... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jul 09, 2013
Peer Review for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
User Rating for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
Member Comments for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
Personal Collections for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
Learning Exercises for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
Accessibility Info for material titled "The Heart Attack Grill: Taking Truth in Advertising to its Extreme"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Use of Dual-Coding to Enhance Memory

In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to memorize long sequences... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jul 11, 2012
Peer Review for material titled "Use of Dual-Coding to Enhance Memory"
User Rating for material titled "Use of Dual-Coding to Enhance Memory"
Member Comments for material titled "Use of Dual-Coding to Enhance Memory"
Personal Collections for material titled "Use of Dual-Coding to Enhance Memory"
Learning Exercises for material titled "Use of Dual-Coding to Enhance Memory"
Accessibility Info for material titled "Use of Dual-Coding to Enhance Memory"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

The Changing Relationship Between Advertisers and Consumers

This humorous video, part of a series commission by Microsoft Digital Advertising Solutions, explicitly challenges... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "The Changing Relationship Between Advertisers and Consumers"
User Rating for material titled "The Changing Relationship Between Advertisers and Consumers"
Member Comments for material titled "The Changing Relationship Between Advertisers and Consumers"
Personal Collections for material titled "The Changing Relationship Between Advertisers and Consumers"
Learning Exercises for material titled "The Changing Relationship Between Advertisers and Consumers"
Accessibility Info for material titled "The Changing Relationship Between Advertisers and Consumers"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Creating Suitable Ads for Changing Audiences

In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Creating Suitable Ads for Changing Audiences"
User Rating for material titled "Creating Suitable Ads for Changing Audiences"
Member Comments for material titled "Creating Suitable Ads for Changing Audiences"
Personal Collections for material titled "Creating Suitable Ads for Changing Audiences"
Learning Exercises for material titled "Creating Suitable Ads for Changing Audiences"
Accessibility Info for material titled "Creating Suitable Ads for Changing Audiences"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Changing Images of Women in Ads

This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans at the wheel. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Changing Images of Women in Ads"
User Rating for material titled "Changing Images of Women in Ads"
Member Comments for material titled "Changing Images of Women in Ads"
Personal Collections for material titled "Changing Images of Women in Ads"
Learning Exercises for material titled "Changing Images of Women in Ads"
Accessibility Info for material titled "Changing Images of Women in Ads"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Changing Marketing Priorities During a Recession

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Changing Marketing Priorities During a Recession"
User Rating for material titled "Changing Marketing Priorities During a Recession"
Member Comments for material titled "Changing Marketing Priorities During a Recession"
Personal Collections for material titled "Changing Marketing Priorities During a Recession"
Learning Exercises for material titled "Changing Marketing Priorities During a Recession"
Accessibility Info for material titled "Changing Marketing Priorities During a Recession"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Generating Customer Anticipation without Advertising

Apples history of introducing innovative gadgets creates evangelical customers and eliminates the need for official... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Generating Customer Anticipation without Advertising"
User Rating for material titled "Generating Customer Anticipation without Advertising"
Member Comments for material titled "Generating Customer Anticipation without Advertising"
Personal Collections for material titled "Generating Customer Anticipation without Advertising"
Learning Exercises for material titled "Generating Customer Anticipation without Advertising"
Accessibility Info for material titled "Generating Customer Anticipation without Advertising"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Super Size Me

Director Morgan Spurlock eats nothing but McDonalds for a month to prove that the fast food industry is responsible for the... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Aug 13, 2014
Peer Review for material titled "Super Size Me"
User Rating for material titled "Super Size Me"
Member Comments for material titled "Super Size Me"
Personal Collections for material titled "Super Size Me"
Learning Exercises for material titled "Super Size Me"
Accessibility Info for material titled "Super Size Me"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3.5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Art,Copy

Art, Copy traces the legacy of groundbreaking artists working in advertising, a field often looked down on as cheap and... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Art,Copy"
User Rating for material titled "Art,Copy"
Member Comments for material titled "Art,Copy"
Personal Collections for material titled "Art,Copy"
Learning Exercises for material titled "Art,Copy"
Accessibility Info for material titled "Art,Copy"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
RSS

Results page 1 of 3
2  3  Next Next Arrow
Jump to page