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Items 1 - 10 shown of 33 results

Author: Scott armstrong
This site contains information on developing and evaluating advertising campaigns, along with educational...
Type: Reference Material
Date Added: Mar 01, 2003
Date Modified: Jun 09, 2012
MERLOT Classics
Peer Review 5 stars
Comments (2)avg: 3.5 stars
Personal Collections (34)
Learning Exercises (none)
Accessibility Info (none)

Author: Unknown
For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns....
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
 
Peer Review 4.75 stars
Comments (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Author: Louise Ripley
Information about promotion for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
 
Peer Review 4.3 stars
Comments (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Author: Unknown
AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive...
Type: Reference Material
Date Added: Sep 08, 2004
Date Modified: Jan 17, 2009
 
Peer Review 4.25 stars
Comments (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Author: Juan Luis MartĂ­nez, Teresa Serra
Interactive technical note with the purpose of enabling students to understand the importance of...
Type: Reference Material
Date Added: Feb 09, 2009
Date Modified: Jul 11, 2011
 
Peer Review 5 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Ad Council
"From our beginnings as the War Advertising Council to the present day, this section describes the many...
Type: Reference Material
Date Added: May 25, 2000
Date Modified: Jul 26, 2011
 
Peer Review 4.5 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Steve McNamara
This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of...
Type: Reference Material
Date Added: Oct 23, 2002
Date Modified: Aug 21, 2007
 
Peer Review 4 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Robert Marston & Associates
The website provides information for those seeking online public relations services. This is a...
Type: Reference Material
Date Added: May 04, 2002
Date Modified: Jul 24, 2006
 
Peer Review 3.8 stars
Comments (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Author: Interbrand
This is a commercial website, but has a variety of articles concerning branding. There is also a link to...
Type: Reference Material
Date Added: Apr 20, 2002
Date Modified: Jun 13, 2011
 
Peer Reviews (not reviewed)
Comments (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Author: Digital Scriptorium
This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book,...
Type: Reference Material
Date Added: Jul 12, 2004
Date Modified: Mar 20, 2012
 
Peer Reviews (not reviewed)
Comments (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)
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