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A Tutorial for Using Simmons Choices III

Author: Hairong Li
Choices II is a useful source of information for marketing and advertising professionals as well as...
Type: Tutorial
Date Added: Mar 23, 2004
Date Modified: Apr 29, 2011

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Evaluating Ad Campaigns

Author: Scott armstrong
This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel...
Type: Tutorial
Date Added: Oct 18, 2002
Date Modified: Jan 04, 2011

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Author: Teresa Serra, Ricardo Perez
This tutorial introduces students to the different aspects of Media Planning, from the initial process...
Type: Tutorial
Date Added: Jul 17, 2012
Date Modified: Jul 17, 2012

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The Art and Science of the Advertising Slogan

Author: Timothy R.V. Foster
This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in...
Type: Tutorial
Date Added: Jul 19, 2004
Date Modified: Jul 19, 2004

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Think Globally, Act Locally

Author: Asiaweek.com
This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of...
Type: Tutorial
Date Added: Jul 13, 2004
Date Modified: Jul 21, 2004

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