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submitted by Lisa Lewin

Browse Path: All > Business > Marketing > Advertising

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Use of Dual-Coding to Enhance Memory

Author: Mindgate Media
In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jul 11, 2012

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Art,Copy

Author: Mindgate Media
Art, Copy traces the legacy of groundbreaking artists working in advertising, a field often looked down...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Changing Images of Women in Ads

Author: Mindgate Media
This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Changing Marketing Priorities During a Recession

Author: Mindgate Media
Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Creating Suitable Ads for Changing Audiences

Author: Mindgate Media
In this clip from The Flintstones, which illustrates an early use of product placement, the characters...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Generating Customer Anticipation without Advertising

Author: Mindgate Media
Apples history of introducing innovative gadgets creates evangelical customers and eliminates the need...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Mass Customization Making Customers Feel This Was Meant for Me

Author: Mindgate Media
Chris Conley discusses Maslows hierarchy of needs and how businesses, including the hotel industry, have...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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Super Size Me

Author: Mindgate Media
Director Morgan Spurlock eats nothing but McDonalds for a month to prove that the fast food industry is...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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The Changing Relationship Between Advertisers and Consumers

Author: Mindgate Media
This humorous video, part of a series commission by Microsoft Digital Advertising Solutions, explicitly...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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The Heart Attack Grill: Taking Truth in Advertising to its Extreme

Author: Mindgate Media
At the Heart Attack Grill, patients order four-decker Quadruple-Bypass Burgers and unfiltered cigarettes...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012

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