Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 1 - 10 shown of 35 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Jul 26, 2014
Peer Review for material titled "The Cameron Balloon Factory"
User Rating for material titled "The Cameron Balloon Factory"
Member Comments for material titled "The Cameron Balloon Factory"
Learning Exercises for material titled "The Cameron Balloon Factory"
Personal Collections for material titled "The Cameron Balloon Factory"
Accessibility Info for material titled "The Cameron Balloon Factory"
About this material:
Peer Reviews 5 rating
User Rating 4.89 user rating
Discussion (10 Comments)
Personal Collections (94)
Learning Exercises (2)
Accessibility Info (none)

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
User Rating for material titled "eMarketing: The Essential Guide to Online Marketing"
Member Comments for material titled "eMarketing: The Essential Guide to Online Marketing"
Learning Exercises for material titled "eMarketing: The Essential Guide to Online Marketing"
Personal Collections for material titled "eMarketing: The Essential Guide to Online Marketing"
Accessibility Info for material titled "eMarketing: The Essential Guide to Online Marketing"
About this material:
Peer Reviews 4.75 rating
User Rating 4 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (1)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "Core Concepts of Marketing"
User Rating for material titled "Core Concepts of Marketing"
Member Comments for material titled "Core Concepts of Marketing"
Learning Exercises for material titled "Core Concepts of Marketing"
Personal Collections for material titled "Core Concepts of Marketing"
Accessibility Info for material titled "Core Concepts of Marketing"
About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (1)

Business Planning Tutorials

 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning... see more
Material Type: Tutorial
Author: Tim Berry
Date Added: Nov 20, 2009 Date Modified: Aug 05, 2012
Peer Review for material titled "Business Planning Tutorials"
User Rating for material titled "Business Planning Tutorials"
Member Comments for material titled "Business Planning Tutorials"
Learning Exercises for material titled "Business Planning Tutorials"
Personal Collections for material titled "Business Planning Tutorials"
Accessibility Info for material titled "Business Planning Tutorials"
About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Channels of Distribution Unit for Introductory Marketing

Information about channels of distribution for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
Peer Review for material titled "Channels of Distribution Unit for Introductory Marketing"
User Rating for material titled "Channels of Distribution Unit for Introductory Marketing"
Member Comments for material titled "Channels of Distribution Unit for Introductory Marketing"
Learning Exercises for material titled "Channels of Distribution Unit for Introductory Marketing"
Personal Collections for material titled "Channels of Distribution Unit for Introductory Marketing"
Accessibility Info for material titled "Channels of Distribution Unit for Introductory Marketing"
About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

B2B Marketing Plan

An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a business enterprise... see more
Material Type: Reference Material
Author: Irvine Clarke
Date Added: Sep 21, 2001 Date Modified: Jun 08, 2006
Peer Review for material titled "B2B Marketing Plan"
User Rating for material titled "B2B Marketing Plan"
Member Comments for material titled "B2B Marketing Plan"
Learning Exercises for material titled "B2B Marketing Plan"
Personal Collections for material titled "B2B Marketing Plan"
Accessibility Info for material titled "B2B Marketing Plan"
About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
Peer Review for material titled "Digital Marketing Tools"
User Rating for material titled "Digital Marketing Tools"
Member Comments for material titled "Digital Marketing Tools"
Learning Exercises for material titled "Digital Marketing Tools"
Personal Collections for material titled "Digital Marketing Tools"
Accessibility Info for material titled "Digital Marketing Tools"
About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
Peer Review for material titled "Readings on Supply Chain Management"
User Rating for material titled "Readings on Supply Chain Management"
Member Comments for material titled "Readings on Supply Chain Management"
Learning Exercises for material titled "Readings on Supply Chain Management"
Personal Collections for material titled "Readings on Supply Chain Management"
Accessibility Info for material titled "Readings on Supply Chain Management"
About this material:
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Key Elements of "World Class" Marketing

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jan 04, 2011
Peer Review for material titled "Key Elements of "World Class" Marketing"
User Rating for material titled "Key Elements of "World Class" Marketing"
Member Comments for material titled "Key Elements of "World Class" Marketing"
Learning Exercises for material titled "Key Elements of "World Class" Marketing"
Personal Collections for material titled "Key Elements of "World Class" Marketing"
Accessibility Info for material titled "Key Elements of "World Class" Marketing"
About this material:
Peer Reviews 2.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Market Segmentation and Market Planning

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management... see more
Material Type: Presentation
Author: Marcus Clark
Date Added: Jul 24, 2004 Date Modified: Jul 16, 2009
Peer Review for material titled "Market Segmentation and Market Planning"
User Rating for material titled "Market Segmentation and Market Planning"
Member Comments for material titled "Market Segmentation and Market Planning"
Learning Exercises for material titled "Market Segmentation and Market Planning"
Personal Collections for material titled "Market Segmentation and Market Planning"
Accessibility Info for material titled "Market Segmentation and Market Planning"
About this material:
Editor Review avg: 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)
RSS Feed

Results page 1 of 4
2  3  4  Next Next Arrow
Jump to page