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MERLOT II






        

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Materials 1 - 10 shown of 39 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: Apr 07, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4.9 average rating
User Rating 4.9 user rating
Discussion (11 Comments)
In (92)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (2)
Accessibility Info (none)

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (3 Comments)
In (5)  Bookmark Collections
In (10)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Business Planning Tutorials

 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning... see more
Material Type: Tutorial
Author: Tim Berry
Date Added: Nov 20, 2009 Date Modified: Apr 22, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
In (2)  Course ePortfolios
Learning Exercises (none)
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
In (7)  Course ePortfolios
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Channels of Distribution Unit for Introductory Marketing

Information about channels of distribution for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
In (1)  Course ePortfolios
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B2B Marketing Plan

An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a business enterprise... see more
Material Type: Reference Material
Author: Irvine Clarke
Date Added: Sep 21, 2001 Date Modified: Jun 08, 2006
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
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Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Key Elements of "World Class" Marketing

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 2.25 rating
Peer Reviews 2.25 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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The Names Generator Project

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
Material Type: Development Tool
Author: Niels Gamborg
Date Added: Apr 19, 2014 Date Modified: Feb 24, 2015
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About this material:
Peer review 2.5 rating
Peer Reviews 2.5 rating
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