MERLOT Materials

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1-24 of 28 results for: MERLOT Materials

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the... see more

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

The book explains the complex world of brands, from the parameters of identity, notoriety, and reputation, as essential... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This is an activity which demonstrated hemispherical lateralization.

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

This is a brief case study about how Butlins, a party planning outfit in the U.K. Butlines is considering diversifying... see more

This is a free textbook offered by BookBoon. 'If you are ready to start a new business or launch a new product, you need... see more