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MERLOT II






        

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Materials 1 - 6 shown of 6 results

Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 13, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
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Alison

Alison offers 400 free interactive, multimedia, Online courses to help you explore and discover new learning opportunities in... see more
Material Type: Online Course
Author: Alison.com
Date Added: May 20, 2012 Date Modified: May 01, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.'If you are ready to start a new business or launch a new product, you need this... see more
Material Type: Open Textbook
Author: T.L. Brink
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways... see more
Material Type: Presentation
Author: tutor2u, tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Euromonitor International

Euromonitor is a leading business information publisher. It provides off-the-shelf research and publishes over 200 new titles... see more
Material Type: Reference Material
Author: Euromonitor International
Date Added: Jul 14, 2004 Date Modified: Jul 14, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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