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MERLOT II






        

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Materials 1 - 10 shown of 16 results

Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 21, 2014
Peer Review for material titled "Buyer Behavior Unit for Introductory Marketing"
User Rating for material titled "Buyer Behavior Unit for Introductory Marketing"
Member Comments for material titled "Buyer Behavior Unit for Introductory Marketing"
Personal Collections for material titled "Buyer Behavior Unit for Introductory Marketing"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
Peer Review for material titled "Is Big Brother in Your Grocery Cart?"
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Member Comments for material titled "Is Big Brother in Your Grocery Cart?"
Personal Collections for material titled "Is Big Brother in Your Grocery Cart?"
Learning Exercises for material titled "Is Big Brother in Your Grocery Cart?"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
Peer Review for material titled "Merchants of Cool"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Baby Boomers Envision Their Retirement

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more
Material Type: Reference Material
Author: AARP
Date Added: Jul 14, 2004 Date Modified: Jun 14, 2010
Peer Review for material titled "Baby Boomers Envision Their Retirement"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

JWT Boomers & Beyond

This website profiles is devoted to the Baby Boomers and 40+ market.
Material Type: Reference Material
Author: Unknown
Date Added: May 07, 2002 Date Modified: Dec 10, 2008
Peer Review for material titled "JWT Boomers & Beyond"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (1)
Accessibility Info (none)

Beyond 50.04

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as financial... see more
Material Type: Reference Material
Author: AARP
Date Added: Jul 14, 2004 Date Modified: Jun 14, 2010
Peer Review for material titled "Beyond 50.04"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

A Profile of Older Americans

This report is a study on older Americans conducted by the U.S. Department of Health and Human Services. Written in 2003,... see more
Material Type: Reference Material
Author: AARP
Date Added: Jul 14, 2004 Date Modified: Aug 11, 2009
Peer Review for material titled "A Profile of Older Americans"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Children as Consumers

This site contains three articles from 2004 that have been written concerning children as consumers. They are downloadable... see more
Material Type: Reference Material
Author: Economic and Social Research Council & Arts and Humanities Research Board
Date Added: Jul 14, 2004 Date Modified: Jul 14, 2004
Peer Review for material titled "Children as Consumers"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Consumer Product Safety Commission

The CPSC is charged with protecting the public from unreasonable risks of serious injury or death from more than 15,000 types... see more
Material Type: Reference Material
Author: U.S. Government
Date Added: Oct 16, 2004 Date Modified: Oct 16, 2004
Peer Review for material titled "Consumer Product Safety Commission"
User Rating for material titled "Consumer Product Safety Commission"
Member Comments for material titled "Consumer Product Safety Commission"
Personal Collections for material titled "Consumer Product Safety Commission"
Learning Exercises for material titled "Consumer Product Safety Commission"
Accessibility Info for material titled "Consumer Product Safety Commission"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Consumer Reports

This site is the work of Consumers Union which publishes Consumer Reports magazine. Their mission is to work for a fair,... see more
Material Type: Reference Material
Author: Consumers Union
Date Added: Oct 16, 2004 Date Modified: Oct 16, 2004
Peer Review for material titled "Consumer Reports"
User Rating for material titled "Consumer Reports"
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Personal Collections for material titled "Consumer Reports"
Learning Exercises for material titled "Consumer Reports"
Accessibility Info for material titled "Consumer Reports"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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